Intelligence
What VIA is learning.
Demonstration metrics. Aggregated only — no individual client is identifiable in this view.
Rising & falling
- Sculptural skirts+34%
- Chocolate / bronze+27%
- Woven construction+19%
- Corsetry+12%
- High necklines-12%
Categories commissioned
Gowns42%
Outerwear21%
Skirts18%
Corsetry12%
Separates7%
Fabrics chosen
Silk satin34%
Wool crepe22%
Leather16%
Mikado15%
Velvet13%
Colours chosen
Blackened aubergine26%
Chocolate24%
Stone20%
Ivory17%
Bronze13%
Client geography
United Kingdom38%
France24%
Nigeria18%
United States12%
UAE8%
Operational health
Commission conversion
31%
Atelier session → commission
Average production time
23 days
Across all ateliers
Alteration rate
8%
Commissions requiring local work
Refund rate
1.4%
Value refunded / GMV
Repeat client rate
42%
Clients with 2+ commissions
Cancellation rate
2.1%
Post-deposit cancellations